My résumé will tell you I'm completing my MSc in Marketing Management in France. It will tell you I grew up in India, that I scaled a New York startup, and that I trained in coaching at the EDHEC Leadership Chair. But what it can't show you is how I got there.
I grew up in Sirsa, a small town in north India (you can think of it as near Delhi). I studied in Bangalore (India's Silicon Valley) and then spent two years building marketing flows for a New York wellness startup, all from my laptop. Now I'm in Lille, France, finishing my MSc at EDHEC. The world feels like one big family to me, and I feel at home almost everywhere I land.
My work is rooted in one belief: behind every data point is a human being. The EDHEC × Potential Life coaching certification taught me to listen the way I now write, slowly, with intent, modulating my voice to match the room. I led 30-minute reflexivity sessions with two senior executives and learned how much can be said in silence. I bring that same presence to the brands I build, whether I'm curating a Pinterest-led mood, writing a campaign that has to land across three cultures, or sitting with a research transcript at midnight.
What I actually do: brand strategy, newsletter growth, and the writing underneath both. I'm comfortable owning a launch end-to-end (research, positioning, copy, email, the GTM doc, the deck) and I love projects where I get to use my communication skills, research brain, and marketing instincts together. I prefer working in a group, sharing ideas and growing collectively. Learning doesn't only happen behind closed doors; it happens every time I share what I know and stay curious about what I don't.
I lean toward wellness, entertainment, and FMCG, because those are the categories where the storytelling has to earn the price tag.
Outside work, you can find me chanting vedic mantras, doing yoga and somatic workouts, playing guitar, reading and attending occult classes (I love jyotisha, Indian astrology), or making and sharing food. You're invited. :)
my certificate ✎
